The Keg is a Canadian-owned chain of steakhouse restaurants and bars located in Canada and the United States. The original "The Keg and Cleaver" restaurant was founded by George Tidball, in 1971, at a location in North Vancouver, British Columbia.
The Keg was cold contacted 6 months before the yearly Symphony of Fire on behalf of Cruise Cab Pedicabs. Cruise Cab wanted to participate in the Symphony of Fire as a corporate partner with The KEG because it was their place of celebration.
Cruise Cab Pedicab drivers were paid a salary to give free rides from the public train station to designated area of at the beaches next to Stanley park, in English Bay, Downtown Vancouver, Canada
Random distribution of $50 gift cards were also given to several dozen passengers.
The KEG wanted the pedicab tricycle taxis to be fully wrapped. But the City of Vancouver limited advertising to the back of the pedicabs. But with careful negotiation with By-Law Representatives at City Hall, they allowed the advertising on the roof of the pedicabs, because it did not exceed the legal limit.
Approximately a 35% increase of revenues than the previous years.
Social Media Traffic Multiplied by 300% during the days of the Symphony of Fire.
The increase revenues by 35% required filtering pedicab rides to a quality type of people that typically was not allows looking for a deal or a coupon when celebrating.